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Creative Director, Writer, Maker, Professor of Advertising, Advisor to Brands, Ad Agencies and The Next Generation. Boston University, Mullen and Beyond.

999 Following   29,388 Followers   33,871 Tweets

Joined Twitter 1/1/09

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Ad agency men's room goes viral. Lessons: crowd source suggestions, do a/b testing, try multiple tactics, hire peo… http://t.co/c7jaTQQWUy
5/22
2015
@edubble_u Fat chance. On a relevant note, from a few years ago. http://t.co/pLNNDxSjrH
5/20
2015
. @mrichtel meet @leoncrawl Leon wrote the texting piece I sent you re your texting piece.. @tim_leake Yes. It is an unchangeable behavior. Sent you DM. Hoping to talk soon. Next week?@mrichtel also, just saw your site and book. Will check it out..@mrichtel If you cover this you should know about these studies and why this habitual behavior can not be changed. http://t.co/jqUSmceZfO"You don't need six months to do shit anymore." Great quote from @megansworld in interview with me today. Post @ fast and good coming soon.Creative people can't help themselves, they have to create - http://t.co/fyFbk120xg Somehow Matthew Weiner got it right.Creative people can’t help themselves, they have to create http://t.co/PS46K05l2o
5/19
2015
.@Randi_Fuchs Nice quote in the @bostonglobe today. Congratulations. Sorry I missed you. http://t.co/PRAgBGJL11According to Martin Ford within 10 years 90 percent of all news articles will be written by a computer. http://t.co/Oe0bkLcr4l
5/17
2015
The ultimate selfie. Better than the stick. http://t.co/6KI2tpidSY@ionaholloway not sure."The true problem is racism - not Dr. Grundy calling it out." http://t.co/OzPhRBLO5i @ShaunKing on harassment of @saigrundy #IStandWithSaida
Retweeted by edwardboches@lexikon1 @AJStream what a great idea.
5/16
2015
LIVE on #Periscope https://t.co/m7qjJBZJblHey students. We are ready. http://t.co/QiW0QcgeMKStunt dogs. If you need one for your next shoot. http://t.co/aVuoD2lFUiLucille is in mourning. http://t.co/DjqgH6VUBy
5/15
2015
@andjelicaaa Good piece and perspective.The New York Times' Facebook Deal May Prove to Be 'Growth Hacking' at Its Best http://t.co/yyJV412Q7n Smart piece by @andjelicaaaYou can make work that IS digital. Or you can make work that GETS digital. But it better be one of the two."Content that matters at Internet speed." Great handle. @SleekMachineAdsHey @ericmontague Love what you guys are doing at @SleekMachineAds. #changetherulesExcited to see ex colleagues and their new agency changing the rules. Thanks for interview this am, @TimothyCawley and @SleekMachineAdsShoutout to @mancevic and @thefantastical for great new @getolympus work. Love what new Boston agencies are doing. http://t.co/zfU6h1vlSqWe've officially found a permanent home at One State Street. Psyched! http://t.co/6qpqAt4GWG
Retweeted by edwardbochesThursday Odds and Ends. Good work from @thefantastical. Like the mini doc. http://t.co/clqJA4233dThe merger is working already. Or, Mullen is just damn good. Congrats to Bruce Gold and all the rest of the team. … http://t.co/OultqY1nfv@Bucky_Todd won't be there. Good luck.You do not want DSL Arm. It is a horrible affliction despite people's sympathies. Fun Olympus campaign stuff from … http://t.co/FoapRY2Lrg
5/14
2015
@IvyZied Hey. Great job on the Jeb Bush question. Kudos.We're using #EndangeredEmoji to save real animals from extinction. Please retweet to sign up and help. http://t.co/hX1p1GEDZ9
Retweeted by edwardbochesPretty soon you will never have to leave Facebook for anything. Except to go to Amazon. http://t.co/V8ShU7hm7LMore Change to the Digital Media Landscape. Facebook Begins Publishing of NYT Articles. http://t.co/hKY346Aw7a http://t.co/GUTp0ywU0JAmtrak train derails in Philadelphia. Five dead. More injured. Story in photos and captions. http://t.co/9BzRLnBopBIn many new offices, stairways have more than a walk-on role; they promote collaboration http://t.co/5qeL5y2b2e http://t.co/XCF1J5jaQq
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5/13
2015
The human earlobe is an erogenous zone because of its nerve endings. Otherwise the organ has no use in a human body.
Retweeted by edwardbochesThe New York Times-Facebook Deal Is Here - NYMag http://t.co/JgrCAWCfpU via @nuzzel thanks @andjelicaaa
Retweeted by edwardbochesLast Call Ad Creatives: The final deadline for our 2015 Ad Competition is midnight May 15. http://t.co/IjLSXQLoSm http://t.co/LJ3nX6Tt91
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5/12
2015
@Hospitality_Gal @socialmedia2day Very true in that case. Especially the no asshole one. I adhere to that. Makes life more enjoyable.Florida Man. Great story. “Los Angeles is where you go when you want to be somebody. New York is where you go when… http://t.co/WXyCsw7fKsGuess you can beat the crap out of your girlfriend or your kids. But you can't deflate a football. http://t.co/s0iRYDuxkuDoes artificial intelligence pose a threat? http://t.co/4WTWo3TDs8 via @WSJ @tedgreenwald @banavar
Retweeted by edwardboches@Hospitality_Gal @socialmedia2day Thank you.@oleg The economic laws of supply and demand. And taxes.Glad there are jobs. But disappointed that petroleum engineers get almost $130k to start and teachers get $30. http://t.co/YUA71xjAOT
5/11
2015
@saigrundy Hi. White male, BU prof in support of your comments. But odd that your tweets are protected. Is that since this little Fox story.@bristei If anyone can save them in it is AL+team. IPG tried to push Lowe on Mullen for years. But Mullen name in front says something.
5/10
2015
Funny. Years ago Mullen was acquired by Lowe. Now it comes full circle.Huge news for my ex partners and friends at @mullenunbound. Mullen Merges With Lowe Adams Mullen Lowe Group. http://t.co/htBj2lQocXAnd @dannijeanm I believe we need to lift a glass as well.@kristinarayya11 @eleanorrask So am I.My awesome 4X'ers. First students to take all four of my creative classes. @eleanorrask and @KristinaSaliba http://t.co/bdC2ZtOxAm
5/8
2015
@cc_chapman @AQBlogGrill My first time too maybe you should do a guest video appearance sometime too.Just wrapped up a great episode of AQ with @edwardboches! Thank you Edward for joining us! http://t.co/C46lcpFIl0
Retweeted by edwardbochesDay 1 of shooting the new season of @AQBlogGrill! Starting early this morning with @edwardboches! #GrillingTime http://t.co/UVZtK4saXU
Retweeted by edwardbochesEver wonder how people talk about you when you're the boss? Or the quarterback? Or at least Brady? Check the text … http://t.co/qbF1aj5mK3
5/7
2015
“Nobody knows what a good livestream is and what this medium is going to be. It’s important to give people a chanc… http://t.co/LluNMNHj1bMeerkat Launches Developer Platform To Differentiate From Periscope http://t.co/XPTBo2HYRb via @techcrunchDead boy kills CMO. http://t.co/uI4KBuWpW7Filming four episodes of @AQBlogGrill on Thursday. Great guests including Ann Handley @MarketingProfs , @edwardboches , @BruceBendinger
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5/6
2015
@ionaholloway sweet.@DotDraper also @GlimmerGuy 's A more beautiful question.@DotDraper @faris 's new book. Paid Attention.From the epilogue of @faris new book Paid Attention. Great advice for everyone. http://t.co/zoSqRpzGBI
5/5
2015
Great interview with Diane von Furstenberg: The Key to Success Is Trusting Yourself. Good read for recent grads. http://t.co/VOYOuPTd3v
5/3
2015
This is brilliant. But how is that the Martin Agency does so many Boston based ideas? For years the Kennedy Librar… http://t.co/QI9GSVTqff
5/2
2015
“Girl, Send Me a Frext” by @alanalevinson https://t.co/wciamBSytK Another new mobile behavior.
5/1
2015
Smoker's black lungs turned into ink into art into ads. http://t.co/c2ApInRSfFThank you to all my amazingly talented and curious @comugrad students for an incredible semester. Sad that it's over.@stavziv good combination. Thanks.@comugrad Goid little case study here for ad students. http://t.co/j50ryC7dGO@stavziv Also good job weaving 3 opinions into a coherent story and offering different angles and arguments. Where did you go to J school?. @stavziv @Newsweek Good piece on Bud Light fiasco. http://t.co/HhoVTBjrrY. Cc @3PercentConf @katgordonMy take on Bud Light picked up by Newsweek. Good piece and the reporter actually got my comments correct. http://t.co/j50ryC7dGO“This isn’t like a tweet that went bad; this is copy on the bottle.” Advertising profs on #BudLight. http://t.co/GjvqnuF7B6 @Newsweek
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4/30
2015
It is astonishing to think that anyone in advertising or marketing could be so tuned out and oblivious to cultural… http://t.co/OAZzca0spW
4/29
2015
@ionaholloway needs a better headlineThe present meets the future at @comugrad Creative Cafe. @hillholliday's Mary Rich and @eirinnspekter http://t.co/EKgiIdxeQSImpressed CD @gocourage (Jonathan Plazonja) and impressive student @KristinaSaliba http://t.co/vLQ9hu3KmYThank you @mancevic for your support of @comugrad and Creative Cafe. Mwaa. http://t.co/oh5DBiThA7
4/28
2015
@janicekrecruits @comugrad @meashy_c @TammySkuraton The event will be scheduled to fit your availability. Will check calendars in September.
4/27
2015
@KenyanKeralite Samsung is a successful brand in U.S. But no Chinese brands yet.@KenyanKeralite be along time before they figure out U.S. Market and therefore cultural relevance. Need product and brand still.Have two confirms for first @comugrad panel: How to launch a creative career w @meashy_c, @TammySkuraton and hoping @janicekrecruits.Michele Corcoran @meashy_c killed it at my Portfolio class this week. Thank you and all the folks at @hillholliday who support the studentsApple Won’t Always Rule. Just Look at IBM. (But it was Apple that took down IBM; Q is who will take down Apple?) http://t.co/8Fpk3uzywhWho even remembers Brian Williams? Who even cares?
4/26
2015
Black Mass trailer is so good it's getting rave reviews. Johnny Depp as Whitey Bulger. http://t.co/jbs7m6y6uR@maddiefrancois @comugrad Of course January is a long time off. Hope the buzz lasts that long.. @maddiefrancois @comugrad Like this. Hope it's as good as the poster.Where do the most millionaires live in Mass.? Another example of scraping data to tell stories. http://t.co/96BPAvjZVR via @BostonGlobe
4/25
2015
@ionaholloway between 11 and 1. Or at 2. Or at 3:30.Wow. Loving the cobbles. http://t.co/IKAprXQJ8z Great post on Paris Roubaix by @skinnytires@MarthaHiefield Great post in AdWeek. So true. I have actually hired baristas myself.Digital talent is everywhere. Maybe even behind the cash register or the coffee bar. http://t.co/UiTuai0eBn@ionaholloway I feel like we didn't all get a proper goodbye. Come visit on Monday. And let's plan a lunch or drinks.Last official class with @edwardboches. Tear drops on my pillow ... but at least I'll actually get to sleep on Thursday nights #TopProf
Retweeted by edwardbochesConfutaining. Via Tom Monahan http://t.co/ZhG5LnTy9T
4/24
2015
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